“A pull-up banner is a cost-effective and versatile promotional tool and a great way to catch the eye of customers and prospects.”
(Kwik Kopy article)
In a sea of expo stands and exhibitors, it’s sometimes forgotten that you need to attract people to you from a distance. Attracting prospects to you (and not your competitors) is the first step to having a conversation and building a relationship. So, first they need to see you, then they’ll come to you.
This is the sole function of your Pull-Up Banner: to be the beacon that catches the eye of your target audience and draws them to your stand. A well designed Pull-Up Banner will achieve this outcome.
SIX HOT TIPS
As an Entrepreneur wanting to build your Personal Brand you should be using a great portrait of yourself that is relevant, shows your personality and positions you as the leader and authority in your field. If you are using photos that are out of date (over 2 yrs) you are sending a confusing message to your audience which only serves to dilute your brand message. And no one wants that!
Keep the overall design simple. Remember your banner is a beacon to attract people to your stand, it’s not meant to be plastered with everything you want to say. Additional information can be provided via brochures / flyers / your website etc. So pick one message for your banner to convey. And the fastest and easiest way to convey a message is with a photo, an image or graphic that’s relevant and specific to your message.
A banner using a single photo design requires a high quality, portrait format photo created during your photo shoot with this purpose in mind. Multiple images can be used in portrait or landscape format but must be able to be seen from a distance.
Photos need to be high resolution and suitable for offset printing. This requires photos to have a resolution of 300dpi, prepared as a CMYK file, saved in loss-less format (like TIFF or PSD) and big enough that they won’t pixelate and look amateurish. A photo sized to at least 12″ x 18″ (3600 x 5400 pixels) gives your designer more than adequate resources.
A good design will have your logo at the top with a slogan or tagline, (otherwise known as your brand promise) that is easily viewable and can be read at eye level (this is where the attention-grabbing information is placed, like a great photograph). The text should be set up to be read from top to bottom and left to right, with the contact details at the base of the banner. So think logo/tagline/one message – text and photo(s)/contact details. And remember to keep the colours and fonts on-brand.
Pull-Up Banners are priced between $100-$300 depending on the quality of the fabric and the mechanics. But the images you use and the design created is what’s going to be most impactful. The design, not the construction, is where you need to make an investment to get the right look and send the right message to your prospects.
The photos for your Pull-Up Banner need to be designed for the banner, clear and large, prepared for offset printing and created so they position you as an authority and professional in your market.
Check out these great examples by our clients
Why are Ben Angel’s Pull-Up Banners so good? It’s simple. He’s implemented simplicity in his design. Have a look at the structure. From the top down it’s: Logo, Title, Subtitle, LARGE PHOTO and Website. There is ‘no war and peace’ to read here You can see Ben’s pull-up banners from across the room, clearly and without clutter. Remember pull-up banners are meant to attract your prospects to your stand or stall [in an expo environment] so think of them as large magnets to bring in your prospects.
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The University of Sydney: Choosing images for your Pull-Up Banners
10 JAN 2015
Kwik Kopy: How To Design An Effective Pull-Up Banner
10 NOV 2014
Digital Printing (UK): Roll Up Banner Stands – 5 Helpful Design Tips
7 MAY 2015