How to use photos on your website's Homepage

It's easier than you might think and will leave a lasting impression on your audience

“Your Home Page is one of the top 4 most important pages on your website.”

(ref:Hubspot)

Your Home Page is one of the top 4 most important pages on your website, according to a Hubspot article.

Knowing this, it then makes sense that you set the stage on your website’s Home Page by establishing the expectation in your prospect’s mind and positioning yourself as an authority in your field.

At the top of your Home Page is where you’ll need to place your Banner Images for maximum impact.

 

And yes, you can have several Banner Images scrolling to showcase the different aspects of your products & services.

A great way to do this is to have a Banner Image with a photo of yourself at the top of the page that authentically and realistically portrays you as a professional, shows your personality and connects with your audience.

 

3 HOT TIPS.

1. AWESOME PHOTOS
Your photos need to be fresh and current so that you don’t look outdated and behind the times as this can have a negative impact on people’s perception of what you offer, your level of professionalism and experience. Therefore, they should be planned for when designing your photo shoot and then created as a Banner Images [landscape photos with enough room for you to place text and other graphic elements on two-thirds of the photo later on] during your photo shoot so you have total flexibility when creating your marketing collateral as cropped headshots won’t work as well and you’ll be very limited with potential designs.

 

2. SHOW YOU ARE CREDIBLE
Include some elements of credibility such as the media you have been featured on, the book(s) you’ve written/co-authored or contributed to, client logos, awards, and recognition, etc. so that you build your profile as a leader in your field.

3. KEEP IT SIMPLE
Make sure they are designed to fit the full width of your website (typically 1024 pixels). The height will depend on what photos you have to use in the design and how much you want to add into the banner image, remember less is more as cluttering the Banner Images with lots of elements will have a negative impact. Each Banner Image should convey one message.

In summary:

Your Home Page is one of the four most important pages on your website so it’s critical that you use this real-estate to position yourself as an influencer.

Here are some great examples from our clients using their Branding Portraits to create eye-catching, engaging and powerful Banner Images for their website.

Download our FREE Personal Branding Accelerator Checklist:

50 Ways To SUPERCHARGE Your Personal Branding

Discover the 5 BRANDING CHANNELS you can promote yourself and raise your profile PLUS the 50 different practical and brand image building ways that you can use your photos to build your brand.

REFERENCES

Hubspot: The 4 Most Important Pages on Your Website
Dec 2014