“Your Home Page is one of the top 4 most important pages on your website.”
Knowing this, it then makes sense that you set the stage on your website’s Home Page by establishing the expectation in your prospect’s mind and positioning yourself as an authority in your field.
At the top of your Home Page is where you’ll need to place your Banner Images for maximum impact.
A great way to do this is to have a Banner Image with a photo of yourself at the top of the page that authentically and realistically portrays you as a professional, shows your personality and connects with your audience.
3 HOT TIPS
1. Awesome Photos
Your photos need to be fresh and current so that you don’t look outdated and behind the times as this can have a negative impact on people’s perception of what you offer, your level of professionalism and experience. Therefore, they should be planned for when designing your photo shoot and then created as a Banner Images [landscape photos with enough room for you to place text and other graphic elements on two-thirds of the photo later on] during your photo shoot so you have total flexibility when creating your marketing collateral as cropped headshots won’t work as well and you’ll be very limited with potential designs.
2. Show That You Are Credible
Include some elements of credibility such as the media you have been featured on, the book(s) you’ve written/co-authored or contributed to, client logos, awards, and recognition, etc. so that you build your profile as a leader in your field.
3. Keep It Simple
Make sure they are designed to fit the full width of your website (typically 1024 pixels). The height will depend on what photos you have to use in the design and how much you want to add into the banner image, remember less is more as cluttering the Banner Images with lots of elements will have a negative impact. Each Banner Image should convey one message.
Your Home Page is one of the four most important pages on your website so it’s critical that you use this ‘real-estate’ to connect with your prospects quickly, begin forming a relationship and position yourself as an authority.
Here are some great examples from our clients using their Branding Portraits to create eye-catching, engaging and powerful Banner Images for their website.
LET'S GET ALL YOUR QUESTIONS ANSWERED
Entrepreneurs usually have many Branding questions about their business, but we don't all have a Brandographer ready to lend a hand. Let's make a time to discuss your branding questions over the phone and get them clarified. For example, are you on-brand when it comes to your:
Website, on all your credibility building pages?
- Social Media, like Facebook, LinkedIn, and Instagram?
- Speaking on stage and running expos?
- Book cover and pre and post-marketing activities?
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The 4 Most Important Pages on Your Website
Hubspot, Dec 2014