How to humanise your ABOUT-US page with photos

How to humanise your ABOUT-US page with photos

“The About-Us page is the most frequented page on any website.”

(ref: MOZ)

The About-Us page is the most frequented page on any website (source: MOZ: 9 Simple Tips For Making An About Us Page That Works For Your Brand – Mar 2015). And this is because people want to know about you, the person/people behind the company, what makes you tick, your story and your personality. Focus on what problems you solve for your clients, why you are the right choice for them and let your clients and staff sing your praises. This will show the true depth and volume you have which will go a long way in building the critical Know-Like-Trust factor.
In a visual way, share your wins, awards, recognitions, achievements, media appearances, testimonials, your VIP clients, events you attended or have spoken at and behind the scenes action of you and your team. Show more, tell less. It’s easier to absorb visual content that’s authentic and you’ll hold the viewer’s attention for much longer.

9 HOT TIPS

1. What problems do you solve

Show how you deliver on the problems you solve, what you have delivered for your clients and the end products/services plus include their testimonials with their photos.

 

2. Keep it real and authentic

No stock images, this is not the place for pretty people all smiling and looking fake or cute and cuddly kids pretending to be business people. Keep it real with actual photos of you and your team, in action, having fun at work so you can show some of that awesome culture you have created, you at events, out and about, etc.

 

3. Toot your own horn

Photos of you and your big name clients, sponsorships, promotions, exhibitions, VIPs, the people you associate with you at events.

 

4. Include your staff

At a minimum include a headshot of all your team and a short description of what they do for the customer and their role in the company. Go one better and show your team in action during their working day. The ultimate is to show a series of photos of your team having a great time at work, creating great stuff and delighting your customers. Show that you have a company worth showcasing and that people love working there. As a Solo Entrepreneur include photos of you in action – at events, on stage, conducting your business with clients, photos that give people insights as to who you are and what you do.

5. Keep it on brand

With the look and feel of the rest of your branding, your website and your marketing material. No blurry out of focus party drinking shots here please. Keep the look and feel of what you present, on brand. Show your personality, your character, something quirky about you and always keep it professional.

6. Be social

Include your Social Media feeds and timelines so you can share more visual content from other sources. Make your website easy for others to share.

7. Tell your story with photos

Include where you came from how you started, show some depth and volume in your history so that it gives people a sense of who you are as a person (people if you have a team) which adds huge amounts of trust and credibility. This will help fast track the Know-Like-Trust journey.

8. Include other photos for credibility

Your office, your awards, covers of magazines, the media you’ve been featured in (TV, Newspapers magazine or Radio), articles you’ve written, books you’ve published (contributed, co-authored or fully written) plus products/services.

 

9. Section off your About-Us page

Include small icons to head up each section so you can announce what you have to share quickly, like a Table of Contents.

IN SUMMARY

Your Profile Photos need to be on-brand with your styling, posed in a specific way so you look appealing and attractive to your audience and that you have at least 3 photos for maximum variety and cut-through.

Here are some great examples by our clients using their Branding Portraits to connect with their prospects, share their story and establish themselves as credible professionals on their About-Us page.

Download our FREE Personal Branding Accelerator Checklist:

55 Ways To SUPERCHARGE Your Personal Branding

Discover the 5 BRANDING CHANNELS you can promote yourself and raise your profile PLUS the 55 different practical and brand building ways that you can use your photos to build your best brand ever!

REFERENCES

HubSpot article: The 4 Most Important Pages on Your Website (& How to Optimize Them)
http://blog.hubspot.com/marketing/optimize-important-website-pages
18th December, 2014

Hubspot article: 12 About Us Page Examples That Are Probably Better Than Yours
http://blog.hubspot.com/marketing/remarkable-about-us-page-examples
24th July, 2015

BLOG TYRANT: 12 of the Best About Us Pages on the Internet

12 of the Best About Us Pages on the Internet


7th August 2014

INC magazine: 8 Ways to Improve Your ‘About Us’ Page
http://www.inc.com/jeff-haden/8-ways-to-dramatically-improve-your-about-us-page.html
4th October 2012

INC magazine: How to Design a Great “About Us” Page on Your Website
http://www.inc.com/kerry-close/ss/2015-50-emerging-global-entrepreneurs-to-watch.html
18th October 2010

MOZ: 9 Simple Tips For Making An About Us Page That Works For Your Brand
https://moz.com/blog/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand
15th March 2015

How to use photos on your website’s Homepage

How to use photos on your website’s Homepage

“Your Home Page is one of the top 4 most important pages on your website.”

(ref:Hubspot)

Your Home Page is one of the top 4 most important pages on your website, according to a Hubspot article.

Knowing this, it then makes sense that you set the stage on your website’s Home Page by establishing the expectation in your prospect’s mind and positioning yourself as an authority in your field.

At the top of your Home Page is where you’ll need to place your Banner Images for maximum impact.

 

And yes, you can have several Banner Images scrolling to showcase the different aspects of your products & services.

A great way to do this is to have a Banner Image with a photo of yourself at the top of the page that authentically and realistically portrays you as a professional, shows your personality and connects with your audience.

 

3 HOT TIPS

1. Awesome Photos

Your photos need to be fresh and current so that you don’t look outdated and behind the times as this can have a negative impact on people’s perception of what you offer, your level of professionalism and experience. Therefore, they should be planned for when designing your photo shoot and then created as a Banner Images [landscape photos with enough room for you to place text and other graphic elements on two-thirds of the photo later on] during your photo shoot so you have total flexibility when creating your marketing collateral as cropped headshots won’t work as well and you’ll be very limited with potential designs.

2. Show That You Are Credible

Include some elements of credibility such as the media you have been featured on, the book(s) you’ve written/co-authored or contributed to, client logos, awards, and recognition, etc. so that you build your profile as a leader in your field.

3. Keep It Simple

Make sure they are designed to fit the full width of your website (typically 1024 pixels). The height will depend on what photos you have to use in the design and how much you want to add into the banner image, remember less is more as cluttering the Banner Images with lots of elements will have a negative impact. Each Banner Image should convey one message.

IN SUMMARY

Your Home Page is one of the four most important pages on your website so it’s critical that you use this ‘real-estate’ to connect with your prospects quickly, begin forming a relationship and position yourself as an authority.

Here are some great examples from our clients using their Branding Portraits to create eye-catching, engaging and powerful Banner Images for their website.

Download our FREE Personal Branding Accelerator Checklist:

55 Ways To SUPERCHARGE Your Personal Branding

Discover the 5 BRANDING CHANNELS you can promote yourself and raise your profile PLUS the 55 different practical and brand building ways that you can use your photos to build your best brand ever!

REFERENCES

The 4 Most Important Pages on Your Website
Hubspot, Dec 2014