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What’s in a name?

"Your name forms part of your Personal Brand, so it must represent you, inside and out. Always." KOSTA IATROU | Brandographer Does your name really matter? After all, our parents gave us our name without even consulting us, for obvious reasons. So is it really all...

Stephen Covey [QUOTE]

Life is full of changes from birth to death and in between, we'll have plenty of opportunities to make choices, or if not they might be made for us, and our journey will be guided by the principles and values we live by. Being an Electronics Engineer and then a Snr....

How to boost your ‘click-through rate’ on Social Media with your photos

"In 40 milliseconds, we’re able to draw conclusions about people based on a photo." (ref: BufferSocial)The stats are so conclusive, so significant in their numbers and researched over many years by the top markets that it's crystal clear that the right photos with...

How to humanise your ABOUT-US page with photos

"The About-Us page is the most frequented page on any website." (ref: MOZ) The About-Us page is the most frequented page on any website (source: MOZ: 9 Simple Tips For Making An About Us Page That Works For Your Brand - Mar 2015). And this is because people want to...

How to use photos on your website’s Homepage

"Your Home Page is one of the top 4 most important pages on your website." (ref:Hubspot) Your Home Page is one of the top 4 most important pages on your website, according to a Hubspot article. Knowing this, it then makes sense that you set the stage on your website's...

How to build loyal fans with effective Timeline photos

“Facebook wants your Page cover photo to be an eye-catching photograph, not an advertisement or wordy graphic.” (CopyBlogger) This is the intended result from Facebook’s new cover design rules for this premium piece of real estate on your Facebook business page. In...

How to design enticing YouTube Thumbnails that get your videos watched

“One of the easiest ways to get more views on your videos is to have an appealing thumbnail image.” (ref: Social Media Examiner)Thoughtfully planned, designed and created YouTube thumbnails play a critical role in whether your videos are viewed or not. You can spend...

How to best use your photos in emails campaigns

“… when used correctly, images can be a powerful tool to engage subscribers and get them to respond to your emails.” (ref: Aweber) “Images and visuals are absolutely a critical part of marketing your product or service. To send an email with no images would be both a...

How to best use your photographs on your Business Cards

"I have my photo on my business card because I’m in a relationship building business and I want to be memorable.” (Forbes article) You’ve all been there before, you get back to your office after a networking session, with a bunch of cards. Now, who’s who again? Oh,...

6 Of The Best Ways To Make Your Pull-UP Banner Immediately Remarkable

"A pull-up banner is a cost-effective and versatile promotional tool and a great way to catch the eye of customers and prospects." (Kwik Kopy article) In a sea of expo stands and exhibitors, it’s sometimes forgotten that you need to attract people to you from a...

How to use your photos on your PROFILE HEADSHOTS

"In 40 milliseconds, we’re able to draw conclusions about people based on a photo." (ref: BufferSocial) Yes, there is an art and science to creating the perfect Headshot for your profile photos. Whether they be for your Facebook, Linkedin or other Social Media sites,...

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